54.New Zealand’s ‘Precious’ Airplane
Air New Zealand supplied LOTR-branded aircraft and an in-flight safety movie including stars from the "Lord of the Rings" trilogy to celebrate their filming in New Zealand. This creative marketing approach captures New Zealand's intimate relationship with the cherished fantasy series exactly. Showcasing the stunning scenery that provided the backdrop for Middle-earth, the LOTR-branded planes were flying emissaries for the airline and the nation. These aircraft's outside most certainly included recognisable movie images, such the One Ring, character portraits, or picturesque views from the films. But the airline's dedication to the concept beyond the surface of the aircraft. plane New Zealand turned a usually boring aspect of plane travel into an interesting and unforgettable experience by including LOTR components into the in-flight safety film. Including real movie stars in these videos not only drew viewers but also gave the airline brand some star power. This all-encompassing approach to themed air travel shows how airlines might use popular culture to produce distinctive, immersive experiences starting long before the jet lands at its destination.
